WHERE DESIGN + STORY MEET.

ABCA was built on the belief that strong brands need more than great visuals.

They need a clear story, thoughtful strategy and consistent execution.

What began with graphic design has grown into a multidisciplinary creative agency supporting businesses, brands, events, nonprofits, sports organizations and entrepreneurs across digital and physical platforms.

Today, ABC can take a project from idea and creative direction to campaign, content, print, apparel and production.

MEET THE TEAM

SMALL CORE. STRONG NETWORK.

ABCA operates as a collaborative creative team, bringing together specialists and trusted production partners based on each project's needs.

  • CARL “CALI” VALBRUN JR.

    Founder + Executive Creative Director

    Cali leads ABCA’s overall creative vision, brand strategy and client relationships, bringing more than a decade of experience across branding, marketing, events, sports and community-focused creative.

    His work connects strategy and design with one goal: creating ideas that work beyond the screen.

  • EFREM “YO KEYZ” RUSSELL

    Music Producer + Engineer | Head of Motion Creative

    Renowned music producer and audio engineer Efrem “Yo Keyz” Russell leads ABCA’s motion creative department, bringing a music-driven approach to visual storytelling.

    His expertise across production, sound and motion transforms static ideas into dynamic content for campaigns, social media, events, brands and entertainment.

  • Dennis Williams leads creative development and brand partnerships, connecting businesses, talent and opportunities across markets including Boston, Miami and Los Angeles.

    He works with emerging and established brands to develop creative opportunities, build strategic relationships and identify new paths for collaboration, market expansion and growth.

  • FROM CREATIVE TO PHYSICAL.

    ABCA extends its capabilities through trusted local and specialty production relationships.

    ROXBURY PRINT SHOP
    Print + Production Partner

    GRAPHICS N PRINTS
    Print + Production Partner

    Together with our extended vendor network, these relationships allow ABCA to coordinate projects across commercial printing, signage, promotional products, apparel, embroidery and specialty production.

  • THE RIGHT TEAM FOR THE PROJECT.

    STRATEGY
    Understand the goal.

    CREATIVE
    Develop the idea.

    COLLABORATE
    Bring in the right specialists.

    EXECUTE
    Take it from concept to launch.

  • GOOD DESIGN GETS ATTENTION.

    GOOD STRATEGY GIVES IT DIRECTION.

    We believe the strongest creative work happens when design, story and execution work together.

    That's why ABCA looks beyond individual deliverables to understand how each piece contributes to the bigger brand.

  • CREATIVE WITH COMMUNITY IN IT.

    Boston is more than where ABCA is based.

    Our work has grown alongside local businesses, entrepreneurs, nightlife, youth sports and community organizations—giving us a perspective shaped by the people and culture around us.

    That experience continues to influence how we approach brands both locally and beyond.

    VIEW PAST PROJECTS →

LET'S BUILD SOMETHING.

Need one creative project or a team that can help connect the entire rollout?

START A PROJECT →

VIEW OUR WORK →